Humanforce Thrive - Rewards & Cashback
Discover how the Humanforce Thrive rewards programme revolutionised employee engagement by offering cashback, discounts, and exclusive perks. Designed to provide tangible benefits and increase overall platform engagement, this project is a testament to innovative reward strategies.
Humanforce Thrive - Rewards & Cashback
Discover how the Humanforce Thrive rewards programme revolutionised employee engagement by offering cashback, discounts, and exclusive perks. Designed to provide tangible benefits and increase overall platform engagement, this project is a testament to innovative reward strategies.
Project
End-to-end product launch
Role
Product Designer & Manager
Project completed
March 2024
Humanforce Thrive - Rewards & Cashback
Discover how the Humanforce Thrive rewards programme revolutionised employee engagement by offering cashback, discounts, and exclusive perks. Designed to provide tangible benefits and increase overall platform engagement, this project is a testament to innovative reward strategies.
Humanforce Thrive - Rewards & Cashback
Discover how the Humanforce Thrive rewards programme revolutionised employee engagement by offering cashback, discounts, and exclusive perks. Designed to provide tangible benefits and increase overall platform engagement, this project is a testament to innovative reward strategies.
Project
End-to-end product launch
Role
Product Designer & Manager
Project completed
March 2024
Context
We needed a product that would enhance our overall suite of offerings to boost financial wellbeing and empower employees. The goal was to create a rewards programme that provided tangible benefits and supported employees' financial wellbeing. To expand our user base, we aimed to bypass the need for employer payroll integration. By going directly to employees, we avoided accessing sensitive payroll data and streamlined the sign-up process, making it easier for employees to join and benefit from the rewards programme.
Context
We needed a product that would enhance our overall suite of offerings to boost financial wellbeing and empower employees. The goal was to create a rewards programme that provided tangible benefits and supported employees' financial wellbeing. To expand our user base, we aimed to bypass the need for employer payroll integration. By going directly to employees, we avoided accessing sensitive payroll data and streamlined the sign-up process, making it easier for employees to join and benefit from the rewards programme.
Context
We needed a product that would enhance our overall suite of offerings to boost financial wellbeing and empower employees. The goal was to create a rewards programme that provided tangible benefits and supported employees' financial wellbeing. To expand our user base, we aimed to bypass the need for employer payroll integration. By going directly to employees, we avoided accessing sensitive payroll data and streamlined the sign-up process, making it easier for employees to join and benefit from the rewards programme.
Features & Highlights
Cashback Offers: Reward employees with real cash returns
Exclusive Discounts: Access to special deals and discounts
Employee Perks: Unique perks tailored to enhance employee satisfaction
Boosted Engagement: Increased user engagement by 35%
User Growth: Access to 150,000 new users through a seamless sign-up process
Privacy Focused: Enabled participation without accessing sensitive payroll data
Boosted Engagement: Increased user engagement by 35%
User Growth: Access to 150,000 new users through a seamless sign-up process
Privacy Focused: Enabled participation without accessing sensitive payroll data
Boosted Engagement: Increased user engagement by 35%
User Growth: Access to 150,000 new users through a seamless sign-up process
Privacy Focused: Enabled participation without accessing sensitive payroll data
End-to-End Process
User Research: Conducted through Typeform surveys to gather initial insights and understand user needs. This step was crucial to ensure that the programme addressed real pain points and provided meaningful benefits to the employees while we tackled a business problem.
Wireframes: Developed based on user research, created low-fidelity prototypes to visualise the structure and flow of the rewards programme. This helped in aligning the team on the design direction and identifying any potential issues early on.
User Testing: Conducted multiple rounds of user testing to validate the wireframes and gather feedback. This iterative process ensured that the design was user-friendly and met the expectations of the employees.
MVP Development: Built the MVP incorporating the feedback from user testing. It focused on delivering the core features of the rewards programme while allowing room for future enhancements which included a search and location-based offer feature.
Iteration and Final Product: Over the course of development, we continuously iterated on the MVP based on user feedback and performance metrics. This iterative approach ensured that the final product was well-polished and effectively met the needs of the users.
End-to-End Process
User Research: Conducted through Typeform surveys to gather initial insights and understand user needs. This step was crucial to ensure that the programme addressed real pain points and provided meaningful benefits to the employees while we tackled a business problem.
Wireframes: Developed based on user research, created low-fidelity prototypes to visualise the structure and flow of the rewards programme. This helped in aligning the team on the design direction and identifying any potential issues early on.
User Testing: Conducted multiple rounds of user testing to validate the wireframes and gather feedback. This iterative process ensured that the design was user-friendly and met the expectations of the employees.
MVP Development: Built the MVP incorporating the feedback from user testing. It focused on delivering the core features of the rewards programme while allowing room for future enhancements which included a search and location-based offer feature.
Iteration and Final Product: Over the course of development, we continuously iterated on the MVP based on user feedback and performance metrics. This iterative approach ensured that the final product was well-polished and effectively met the needs of the users.
End-to-End Process
Conducted Typeform surveys for user research to gather initial insights and understand needs, ensuring the rewards programme addressed real pain points and provided meaningful benefits to employees while solving a business problem. Developed low-fidelity wireframes based on this research to visualise structure and flow, align the team, and identify potential issues early. Validated wireframes through multiple rounds of user testing, ensuring a user-friendly design that met employee expectations. Built the MVP incorporating user feedback, focusing on core features with room for future enhancements like search and location-based offers. Continuously iterated on the MVP based on user feedback and performance metrics, resulting in a well-polished final product that effectively met user needs.
Timeline
Week 1-2: Conduct user research through typeform surveys
Week 3: Develop wireframes, inditial design concepts & scope technical constraints
Week 4-5: Conduct user testing and iterate on wireframes
Week 1-2: Conduct user research through typeform surveys
Week 3: Develop wireframes, inditial design concepts & scope technical constraints
Week 4-5: Conduct user testing and iterate on wireframes
Week 6: Build and launch MVP
Week 6-8: Iterate on MVP and finalise the product based on user feedback
Week 6: Build and launch MVP
Week 6-8: Iterate on MVP and finalise the product based on user feedback
Result
The Thrive rewards programme successfully increased user engagement by 35%. Employees responded positively to the cashback offers, discounts, and perks, which encouraged more frequent and meaningful interactions with the platform. The programme unlocked access to an additional 150,000 users. By streamlining the sign-up process and allowing direct employee participation without employer payroll integration, we significantly lowered the barrier to entry and attracted a large number of new users.
The programme enhanced overall employee satisfaction and loyalty as the tangible benefits provided by the rewards contributed to higher levels of satisfaction and a stronger connection to the platform. We resultantly boosted financial wellbeing and put power back into employees' hands.
Result
The Thrive rewards programme successfully increased user engagement by 35%. Employees responded positively to the cashback offers, discounts, and perks, which encouraged more frequent and meaningful interactions with the platform. The programme unlocked access to an additional 150,000 users. By streamlining the sign-up process and allowing direct employee participation without employer payroll integration, we significantly lowered the barrier to entry and attracted a large number of new users.
The programme enhanced overall employee satisfaction and loyalty as the tangible benefits provided by the rewards contributed to higher levels of satisfaction and a stronger connection to the platform. We resultantly boosted financial wellbeing and put power back into employees' hands.
Result
The Thrive rewards programme successfully increased user engagement by 35%. Employees responded positively to the cashback offers, discounts, and perks, which encouraged more frequent and meaningful interactions with the platform. The programme unlocked access to an additional 150,000 users. By streamlining the sign-up process and allowing direct employee participation without employer payroll integration, we significantly lowered the barrier to entry and attracted a large number of new users.
The programme enhanced overall employee satisfaction and loyalty as the tangible benefits provided by the rewards contributed to higher levels of satisfaction and a stronger connection to the platform. We resultantly boosted financial wellbeing and put power back into employees' hands.