Collabra - MVP & Brand Design
Collabra is an AI tool designed to enhance team collaboration and productivity. My role involved building the brand from scratch, designing the logo, and creating a comprehensive design system. This project aimed to streamline AI collaboration processes and provide users with an intuitive and effective tool.
Collabra - MVP & Brand Design
Collabra is an AI tool designed to enhance team collaboration and productivity. My role involved building the brand from scratch, designing the logo, and creating a comprehensive design system. This project aimed to streamline AI collaboration processes and provide users with an intuitive and effective tool.
Collabra - MVP & Brand Design
Collabra is an AI tool designed to enhance team collaboration and productivity. My role involved building the brand from scratch, designing the logo, and creating a comprehensive design system. This project aimed to streamline AI collaboration processes and provide users with an intuitive and effective tool.
Project
MVP & Brand Design
Role
UX/UI Designer
Project completed
2023 - 2024
Context
As a freelancer, I took charge of developing a comprehensive product & design strategy for Collabra. This included conducting moodboard sessions to establish the visual direction, creating a cohesive brand identity, and building out a detailed design system for the MVP. I collaborated closely with the Founder (CTO) and Product Manager to ensure the design aligned with Collabra's mission. We conducted thorough user research to understand pain points and needs, and created wireframes and prototypes to visualise the product. Through iterative user testing and feedback, we refined the design to ensure it was user-centric and effective.
Context
As a freelancer, I took charge of developing a comprehensive product & design strategy for Collabra. This included conducting moodboard sessions to establish the visual direction, creating a cohesive brand identity, and building out a detailed design system for the MVP. I collaborated closely with the Founder (CTO) and Product Manager to ensure the design aligned with Collabra's mission. We conducted thorough user research to understand pain points and needs, and created wireframes and prototypes to visualise the product. Through iterative user testing and feedback, we refined the design to ensure it was user-centric and effective.
Context
As a freelancer, I took charge of developing a comprehensive product & design strategy for Collabra. This included conducting moodboard sessions to establish the visual direction, creating a cohesive brand identity, and building out a detailed design system for the MVP. I collaborated closely with the Founder (CTO) and Product Manager to ensure the design aligned with Collabra's mission. We conducted thorough user research to understand pain points and needs, and created wireframes and prototypes to visualise the product. Through iterative user testing and feedback, we refined the design to ensure it was user-centric and effective.
Features
AI-Powered Collaboration: Leveraged AI to facilitate seamless communication and task management among team members.
User-Friendly Interface: Designed an intuitive interface that catered to users of varying technical backgrounds.
Comprehensive Design System: Developed a robust design system ensuring consistency and scalability.
Result
The Collabra tool significantly improved team collaboration and productivity across 5 pilot customers. The business managed to find its niche, having utilised a variety of subset use cases in industries such as medical, real estate and banking. Customers reported better communication and coordination, leading to more efficient project completion. The user-friendly design and intuitive interface received positive feedback from users. They appreciated the seamless integration of AI to enhance their collaboration experience.
I successfully built a strong brand identity for Collabra. The comprehensive design system ensured consistency and quality across all user touchpoints, reinforcing the brand's commitment to innovation and efficiency to empower hybdrid teams of the future.
Result
The Collabra tool significantly improved team collaboration and productivity across 5 pilot customers. The business managed to find its niche, having utilised a variety of subset use cases in industries such as medical, real estate and banking. Customers reported better communication and coordination, leading to more efficient project completion. The user-friendly design and intuitive interface received positive feedback from users. They appreciated the seamless integration of AI to enhance their collaboration experience.
I successfully built a strong brand identity for Collabra. The comprehensive design system ensured consistency and quality across all user touchpoints, reinforcing the brand's commitment to innovation and efficiency to empower hybdrid teams of the future.
Result
The Collabra tool significantly improved team collaboration and productivity across 5 pilot customers. The business managed to find its niche, having utilised a variety of subset use cases in industries such as medical, real estate and banking. Customers reported better communication and coordination, leading to more efficient project completion. The user-friendly design and intuitive interface received positive feedback from users. They appreciated the seamless integration of AI to enhance their collaboration experience.
I successfully built a strong brand identity for Collabra. The comprehensive design system ensured consistency and quality across all user touchpoints, reinforcing the brand's commitment to innovation and efficiency to empower hybdrid teams of the future.